The company has strong fundamentals, a proven business model, and a growing subscriber base. Netflix is also well-positioned to benefit from the secular trends in favor of streaming video content. However, there are some risks to consider before investing in Netflix. The company faces stiff competition from other streaming services, and its subscriber growth may slow as the market becomes saturated. Netflix is also highly dependent on its content partners, and it could be hurt if they pull their programming or raise prices.

Netflix is a publicly traded company, so anyone can buy shares. However, the majority of shares are owned by institutional investors and insiders. The largest shareholder is Reed Hastings, the CEO and co-founder of Netflix. He owns over 5 million shares, which equals to about 10% of the company. Other major shareholders include Fidelity Investments, T. Rowe Price, and The Vanguard Group. These three institutional investors own around 15% of Netflix stock combined.

Netflix, Inc. (US100:NFLX) does not currently pay dividends on its common stock. However, the company has been increasingly investing in content production and acquisitions in recent years, which could eventually lead to the company paying out dividends to shareholders.

Some investors may be drawn to Netflix for its potential dividend payments in the future, but it is important to remember that the company's stock price is also highly volatile. For example, NFLX shares fell sharply in late 2018 after the company announced plans to raise prices for its subscription service. As such, investors should carefully consider their risk tolerance before investing in Netflix stock.