Adidas Stock (ADS.DE): Live Price Chart

Adidas is one of the world’s most recognised sportswear manufacturers. It’s the biggest sportswear brand in Europe and the second biggest on the planet after Nike. Founded by entrepreneur, Adolf Dassler, Adidas was originally founded to supply spiked running shoes suitable for a host of athletics events.

It was first established under the name Gebrüder Dassler Schuhfabrik, before rebranding to Adidas in August 1949. This decision was taken due to a fallout between Dassler and his brother, Rudolf, with the latter departing the company to found a rival brand, Puma. The iconic three stripes of the Adidas brand are now unmistakable worldwide. In 2021, Adidas turned over more than €21 billion in sales, with a net income of €2.11 billion.

Adidas (ADS.DE) shares have been listed on the stock exchange since 1995, and the share price has seen periods of both strong growth and sharp decline since then. Between 2015 and early 2020, for example, the Adidas share price rose substantially.

The outbreak of the Covid-19 pandemic triggered a sharp fall in the Adidas share price in early 2020. Although the stock recovered strongly during the second half of 2020, it came under significant pressure from late 2021, as weaker sales in China led Adidas to cut its sales guidance in 2022.

In terms of Adidas’ major competitors in the sportswear market, Nike is the clear market leader and the world’s largest sportswear company by revenue. It’s also worth mentioning Puma, the brand founded by Adolf’s brother, Rudolf Dassler. Other notable competitors include Canada-based sportswear brand Lululemon Athletica and Japanese brand Asics Corp.

Under Armour is another major player in the casual sports apparel market. North America is Under Armour’s biggest target market. It’s a similar story with New Balance, which has a manufacturing presence in the US and the UK.